This article is by David Armano, global strategy director at Edelman Digital. He leads their Digital Transformation Practice.
Digital transformation is happening all across the brands and industries that surround us. One misstep I often see and one that can be fixed with a shift in perspective is leaders underestimating the importance of human capital when it comes to navigating their own digital transformation journeys. It’s an honest and common mistake in an age where we are tempted to figh...
This article is by David Armano, executive VP, Global Innovation & Integration at Edelman. In the wake of Facebook's IPO, and despite where the stock goes from here, one thing is clear: Entrepreneurs--especially successful ones--are the new rock stars of business culture. Despite this trend, the reality remains that for [...]
If converged media is the engine—then it is content which acts as the fuel. Brands need to ask themselves how they supercharge the engine as media distinctions bleed into each other, according to David Armano of Edelman Digital.