David Armano

David Armano

Marketing. Business. Culture.

Global Strategy Director Key Accounts @edelmandigital. Intrapreneur, contributor @adweek, co-founder #Allhat, biker, imperfect soul

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Harvard Business Review

Six Social-Digital Trends for 2013 - David Armano - Harvard ...

Will your plants be tweeting at you next year?

Harvard Business Review

The Future Isn't About Mobile; It's About Mobility

While the globe grapples with uncertain economic realities, "mobile" appears to be gold.
Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. ...

Harvard Business Review

Six Social Media Trends for 2012 - David Armano - Harvard ...

Six Social Media Trends for 2012 - David Armano - H...

Harvard Business Review

Fire Your Marketing Manager and Hire A Community Manager ...

Okay, maybe that's going too far. I don't really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven't already. A recent BusinessWeek article called "Twitter Twitter Little Star," describes social media as a booming industry which has caught the attention of corporations everywhere, and suggests the role of a "social media director" and what that person should do....

Harvard Business Review

A Deep Dive on Facebook Groups and Their Potential - David ...

Facebook Groups have been called "Google Wave for Humans" by some and "spam" by others. They have the potential to benefit your business, brand, and organization in ways that are probably slightly ahead of our time. In the mean time, what does it mean? I've taken a deep dive, and here are a few ideas for how I think Facebook Groups are the latest evolution in the gradual socialization of business. Power To The People....

Harvard Business Review

Debunking Social Media Myths - David Armano - Harvard Business ...

I recently spoke at and attended the Conversational Marketing Summit in NYC. On day two, I heard something from Brian Wallace of Blackberry that echoed thoughts I've been preaching for a while. He said "I was selling in the idea that social media is free, until the community manager headcount came in." This underscores a fundamental truth to social media that many organizations underestimate--being social means having real live people who actively participate in your...

Harvard Business Review

Do You Live Social? - David Armano - Harvard Business Review

Some have asked, Where does social media live? Is it marketing? Is it public relations? Is it IT or corporate? Is it a combination of multiple business units and functions, and if so, who leads the efforts and how does an organization choose partners? These are valid and complex questions, currently with no simple answers. Social media is still emerging and being defined in real time. There's a question missing from that litany, one that...

Harvard Business Review

Five Challenges Social Media Will Bring to Business - David ...

A recent survey conducted by Proofpoint found that 8% of companies had terminated employees due to social media usage (common causes including sharing sensitive information on a network). And while the statistic seems significant, it only underscores one of several upcoming challenges nearly every organization will face as changes in people, process and technology fueled by the collective movement we call social media begin to transform business. Here are a few challenges that every organization...

Harvard Business Review

Gaming Social Media Is Counterproductive - David Armano ...

Contrary to popular belief, social media is not naturally more resistant to marketing tricks. It can be gamed. On Twitter, services exist to boost your follower count and give the impression that you've got a vast high-quality network. Bloggers can write articles rich with links that draw the attention of others who would hopefully link back the the article. You can run behind-the-scenes campaigns to get people to provide positive reviews for your products or...

Harvard Business Review

HBR's Most Popular Blog Posts of 2011 - Katherine Bell - Harvard ...

As 2011 comes to a close, the editors of HBR.org are taking a look back at the most popular blog posts of the year to find out what most preoccupied you, our readers. These 11 posts all hit a common nerve and went viral; it's no surprise that most of them contain advice about how to succeed and be happy at work. We can't resist including another 11 posts, a hard-to-agree-upon sampling of the ideas...

Harvard Business Review

How Social Digital Is Your Company? - David Armano - Harvard ...

Recently, the CEO of Edelman wrote a blog post celebrating a company milestone. In it, he referenced our efforts in the non-analog world as "social digital." To most, this may seem insignificant because the word "social" is often overused in professional circles. But the addition of "social" to the "digital" is immensely significant because it symbolizes that the current revolution is not only digital, but codependent on social behaviors and interactions from human beings. If...

Harvard Business Review

How Social Is Too Social? - David Armano - Harvard Business Review

Imagine walking up to an ATM — you insert your card and begin to check your balance before you put in the amount of cash you want to withdraw from the machine. As you do this, a small crowd of people begins to form around you peering over your shoulder. Some are friends, some family, some are casual acquaintances and some you don't even know. Uncomfortable situation? Absolutely. While ATMs are in public settings, they...

Harvard Business Review

Serious Play: The Business of Social Currency - David Armano ...

I've just spent my first week on the social network/game called Empire Avenue, a new kind of site. If Twitter encourages us to tell the world what we are doing, and Foursquare tempts us to tell the world where we are doing it, then Empire Avenue asks us to determine what we think our friends and brands we like are worth. The network is partially a fantasy stock market which allows you to "buy and...

Harvard Business Review

The Top 10 HBR Blog Posts of 2010 - Jimmy Guterman - Our Editors ...

We think more about quality than quantity here on the HBR blog network, but we do pay close attention to what our readers are paying attention to. In that spirit, we offer our 10 most popular posts of 2010, as measured by that most inarguable of website metrics, pageviews: Six Keys to Being Excellent at Anything Tony Schwartz of the Energy Project reports on what he's learned about top performance. 12 Things Good Bosses Believe...

Harvard Business Review

On Social Media Becoming Social Business - David Armano ...

For a clue to social media's future, we need not look much further than Washington. On the one hand, you have "Weinergate," former NY Senator Anthony Weiner's Twitter fiasco, which was essentially user error. He failed to negotiate the thin line between digital communication and social communication, between private and public. On the other hand you have President Obama's announcement that he will do his own Tweeting. I'm fairly confident that while Obama may be...